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‘The Invisible Man’ and ‘The Hunt’ Getting Early Digital Releases



‘The Invisible Man’ and ‘The Hunt’ Getting Early Digital Releases

Due to concerns over the coronavirus pandemic, movie theaters across the globe have begun closing their doors to the public. Major upcoming releases such as No Time to Die and A Quiet Place 2 have had their release dates pushed back and more are likely to follow in the coming weeks. With box office earnings being a huge concern for movie distributors, many are looking for alternative ways to maximize profits while also letting the public view their films.

In this case, NBCUniversal CEO Jeff Shell announced today that horror films The Invisible Man and The Hunt will be released digitally to the public possibly as soon as the end of the week:

Given the rapidly evolving and unprecedented changes to consumers’ daily lives during this difficult time, the company felt that now was the right time to provide this option in the home as well as in theaters. NBCUniversal will continue to evaluate the environment as conditions evolve and will determine the best distribution strategy in each market when the current unique situation changes,” read the news release from NBCUniversal.

This is an unprecedented move from a major film distributor, being that The Invisible Man and The Hunt have only been playing in theaters for a short amount of time. Given the circumstances though it is understandable as the company can still cash in profits from digital sales with many movie goers stuck at home.

It would not be a surprise for other movie distributors to follow suit in the coming weeks and months with more theaters closing by the day. It was announced today that theaters in major cities such as New York City and Los Angeles will be temporarily closing down.

Look to rent The Invisible Man and The Hunt on digital stores soon. Both have faired well amongst movie goers so far with Rotten Tomato audience scores sitting at 88% and 65% respectively.



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